Market Research is a Must before You Start Investing in Startups

Startup investing is a risky business, but it’s probably the most lucrative investment option too! Small scale investors who are looking for bigger returns are often tempted by such opportunities, and invest their money without solid research.

This is a big mistake that leads to investment failures. Well, it doesn’t mean you should not invest in startups, but yes, you must explore the market first!

It is absolutely critical to see what competition the startup in question has and what kind of competitive advantage they have been able to put in place in order to beat everyone else in the race.

You may know the fact that in case if the startup has a bigger competitor, the competition could acquire the startup instead of cloning their work, so investigating the appetite in the market could be beneficial.

Further, you must also make sure that the startup is operating in a big market and the team is focused on customer development and they really care about customers!

Also make sure that the startup is taking customers’ feedback as well as industry experts’ opinion seriously, because it’s the key a startup needs to pivot or iterate the product until they get it right.

Moreover, startup financials is a key area to investigate. Do check how to look carefully into startup financials before making an investment decision.

You may find it interesting to read: why is it important to check startup financials before investing?

Mobile Shopping is rising in the UK & it will give the real boost to Christmas Sales

Researches and stats discovered the hyper growth in Christmas shopping in the UK this year, which is almost double than that of any other European country.

The researches find that this growth will be largely driven by mobile, where spend is expected to grow by 51.2 per cent to reach £8.87 billion.

Yes, Britons are adapting the technology faster than anyone else and so it’s crucial for businesses to reward them with the best deals this season, mainly on mobile!

If you are someone waiting for successful small business ideas to start in UK, stop wasting time and start getting involved this holiday season. This is the time, when more than 40% of the whole year’s shopping is done and starting a business in this season can get a huge boost right from the beginning!

Share Relevant & Useful Information; a Facebook Tip to Get More Customers!

Increasing conversions requires more engagement and getting your prospects and followers engaged over social media is a big challenge for marketers from almost all industries.

So, your business is focused more on selling products, and you keep on posting products daily on your Facebook, but no one seems to be buying those…… well, they don’t have a reason to buy your product.

Ideally, you should urge them to buy by posting relevant guides, stats and other information. For instance you’re selling sports shoes, you may post information about how the quality of shoes matters in performance, how is your product different from others and so on.

That’s something all good small business resources will suggest!

“Having a Facebook presence as a real estate professional is vitally important. Buyers and sellers are there. Make sure you are sharing information that is great for the consumer, not just real estate people.” – (Starts at 9:09) Bill Harney, CEO, Keeping Current Matters